S.S. Lootah Group's core philosophy is 'Sustainable Development' and 'Better Quality of Life', based on the guiding principles of the United Arab Emirates. The Group's extraordinary portfolio is built on the core value "Business exists fundamentally to serve people" and includes remarkable non-profit educational institutions. As a national company that strives to support the UAE leadership vision, S.S. Lootah Group integrates sustainability as a core driver of business strategy and objectives and is at the forefront with pioneering projects and initiatives that support national growth and community welfare. The Group strategy continues to be investment; in people, technology, community and the environment.
Awarded First edition of the 'Dubai Award for Sustainable Transport' (DAST) in the 'Conservation of Environment' category for the Group's Green Car program.
The 'Green Car Program' has seen a great progression since inception starting from conversion of part of the company fleet to Compressed Natural Gas, followed by the use of hybrid cars and high mileage vehicles and most recently, electric cars, making Dubai the first city in the Gulf to license electric cars. The Group has further strengthened the Program through MoU with the RTA in 2009 to explore mobility options for the staff members.